No matter what style you perform, there are 8 things every musician needs on their music website.
The holiday season is almost here, and you know what that means? It’s time to make sure that your website is looking FIERCE for those holiday sales!
While social media offers a place for interaction with your current fans, a website is a home-base of your entire music career, that you alone are in charge of. That means you can customize and control everything about how you communicate with your fans, both future and present.
In my business, I see a ton of websites built by musicians; some great and some not so great. That’s why I’ve put together this article to break down the 8 essential elements that all websites should have, regardless of what niche you are in, to make sure that your fans are happy and click that “purchase” button.
The Great Eight
These 8 elements are so key to the success of building a website, I’ve coined the term “The Great Eight” when talking about them. They are: Mobile friendliness, domain name, home page clarity, about page, contact page, store page, pop up with special offer, and testimonials.
What if you’re just starting out and don’t have things to place in all these Great Eight? That’s okay! Use what you do have and fill in the rest as you go.
Ready to spruce up your own music website and get it looking amazing in time for the holidays? Let’s go!
In the past five years, mobile usage has grown 222% over desktop computer usage. More people than ever before are using their phones to read things online! In fact, there is a greater than 50% chance you are reading this on your phone, right now!
The most important thing you can do for your music website is to make it mobile phone friendly. Pop into your website designer and see what themes and designs have “mobile responsive” or “mobile friendly” attached to their description. The theme automatically knows if your customer is on a desktop, tablet, or phone and will adjust images and text.
Not having this enabled could be the difference between a fan following you or ditching your website for your competition. Please, make sure that your website looks good on a phone!
A domain name is the technical term for the name of your music website; basically the ___.com. If possible, try and make it as close to your business name as you can.
Owning your own domain name gives your music a professional look and feel, letting fans know that this is something you take seriously and that they can trust you and your site. That means that there will not be the hosting site in the name of your website. No more mymusic.wix.com or mymusic.blog.com
You want to invest in your music right from the beginning so that your fans will invest in you.
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Home Page Clarity
This is the landing page for your music! You want to provide enough information that your fans know that you are for them, while making sure that you don’t give them so much info they become overwhelmed.
It has been common practice in the past few years to have your website load onto an image of you or your album. A brief headline can be overlaid on this image.
As a fan scrolls through your music website, you want to include a bit about what you do, who your ideal fan is, a little brief bio with a link to your about page, and lots of calls to action all over the page inviting fans to read more, sign up for your mailing list, subscribe to your music streaming sites, or purchase an album.
Don’t forget to have your social media links in the footer with your email and one more call to action.
The about page on your music website should start with the fan. Seriously! You want to talk about how much you love writing music and performing for them, speaking directly to your ideal audience about what things matter most for them. This reassures your fans that they are in the right place and that you are the musician for them.
After that, you can go into as much or as little detail about yourself as you like. If you have a band with several members, writing a general bio about the band and then smaller links to individual bios of members helps to keep things clean and organized. While I hate to put a cap on things, 1,500 words is a good length for a long bio.
Need to write an updated music bio? Check out this post here where I show you how you can write your bio with a story!
Your fans love you. They want to connect with you on social media, sign up for your emails, and never miss a message from you. Let’s make that as easy as possible for them.
First, link all the social media sites you are currently active on. I stress the current part of that statement because if you rarely update a social media site, why would you want to send a customer there?
Next, make sure that you have an email for your music, and you place it on the page so people can email you from their preferred server. Something simple like firstname.lastname@example.org works perfect.
Finally, include a contact form so people can quickly and easily get in touch with you right from your music website.
No matter if you sell albums, singles, or tour tickets, you want to ensure that your fans have an easy method of purchasing.
Selling to fans is about 90% presentation. You want to provide a clear image of the album art and images that the fan can click through. he better you make the product appear, the more the fan will want to purchase it. You want to provide clear product images that a customer can click through. The better you make the product appear, the more a customer will want to purchase it.
If you sell merch, the more photos you can provide the better. Try to give 360-degree views of products. Finally, you want to make sure the images are helpful to making a purchase decision. Ask yourself if you would purchase your own product if you saw it on a competitor site!
Fun fact! You can use color psychology when designing your store page. Orange colored shop carts tend to appeal to impulse purchases while blue/teal shop carts appeal to budget conscious shoppers!
Pop Up Special
Do you have a special offer to make to your fans? Maybe the announcement of a sale, a new freebie for them to download, or the launch of your latest song. All of these are perfect for a pop-up announcement.
Pop ups are proven to work. In a study done this year, bounce rates dropped up to 40% on some websites, with a lead capture rate increase.
Most email service providers can create popups for your website and there are dedicated websites providing this service so no matter what website plan you have, you can take advantage of this.
If you are totally against popups, that’s okay! You can have a similar effect with an announcement bar across the top or bottom of your website. Maybe having an exit intent popup is more your speed. The important thing is to make sure that you are effectively communicating with your fans that something special is going on and they don’t want to miss it.
Music is a weird thing. Most people have no idea if they will like it before they listen to it. While you can provide free downloads of your favorite songs, it is also important to show how much other people love you.
Ask some of your biggest fans to write a few words about how much they loved the new album, how much they liked listening to your concert at a local venue, or how much they can’t wait to see you on tour again. This accomplishes a few things.
One, it lets other potential fans know that you are amazing and they are missing out if they don’t join in the fun.
Two, and perhaps more importantly, it let’s people in the business side of the industry know that you are a safe bet! How much easier will it be to book shows, ask for a meeting with a record company, or talk merch details with a supplier when you have testimonials right on your website detailing how beloved of a musician you are?!