Are you searching for more views on your videos, more subscribers to your channel, or wanting to appear in more search results? While most everyone knows about making sure you have a good YouTube channel page, using trending keywords in tags, and using a playlist to keep people on your page, today I wanted to dive into 3 less talked about techniques to optimize your YouTube channel.
Thumbnails and Titles
Creating a thumbnail that shows off parts of the video and naming the video a title to match is the most important thing that you can do to improve your YouTube analytics.
Why are these two things so important? A thumbnail and title are the enticing parts that make you want to click on the video and see more. Now, this is not to say that you should only create titles that are clickbait (though this is the reason why clickbait videos are so popular). You want to build on the relationship between your viewer and your channel, just the same as on other social media platforms. By creating content that shows very clearly in title and thumbnail what the video will be, you are simultaneously earning recognition and trust points from your potential subscribers.
Click Through Rates
This in turn leads to a good Click Through Rate, or CTR. This valuable analytic lets you know how many people saw the title or thumbnail of your video, either in a search, in the recommended videos on the side, or just through exploring, and how many people decided to click on your video. This has nothing to do with length of time on the video (we will cover that next) but only has to do with the number of people who clicked on the video to watch.
How do you improve this number? By improving your thumbnails and titles. If you want more info on how to make a good thumbnail for YouTube, check out this article I wrote all on the topic!
Finally, you want to pop into your creator studio and review your view duration stats. This number tells you the length of time people spend on your video once they start watching it. If you use clickbait, and the thumbnail and title of the video do not match the first few seconds of the video, this number will be very low. However, if you have successfully created a title and thumbnail, and people know what to expect, you can be sure this number will be higher.
The point of YouTube is to stay on the site for as long as possible, so videos that have a longer view duration will be recommended to more viewers.
Why is this number important? Because the longer people are watching your videos tells the YouTube algorithm that this is something people enjoy watching. The point of YouTube is to stay on the site for as long as possible, so videos that have a longer view duration will be recommended to more viewers.
While average view duration is different for each genre/style of videos on YouTube, studies have found that the average view time across genres is half the length of the video. Viewers watch 50-60% of any given video. A video that is performing well has a view duration of 70-80%.
How to Optimize Your YouTube Channel in Action
Knowing this, it is important to place your call to action no later than this 50% point in your video. It doesn’t matter if you want them to comment, subscribe, sign up for your latest freebie, you need to have this at the halfway point or sooner. Otherwise you run the risk of not having it be seen.